When I think of a favorite brand, I think of quality, craftsmanship and a human connection the brand makes with people. It’s my connection to the builder, the planter, the designer that have put a little bit of themselves into their brand. It’s a commitment to their values found in the products and services I enjoy. Brands can relate to your archetypes and personalities, your desire to feel elegant, sophisticated and smart. They can relate to your basic needs of feeling safe, independent or loved.
Brands like Harley Davidson make you hit the road and ride, feel free and independent. Loving the NY Yankees should make you want to get out there and play ball, should inspire you to play the best ball you can!
Warren Buffet was quoted as saying “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
So what does a brand really mean? What does it represent when today’s darling could be tomorrow’s dud? We’ve seen that with the world’s best brands, people and even empires.
So I like the best brands and I like the unique brands which choose to do things differently. Above all, I like the brands that connect to my values, day in and day out, inside and outside the company.
At Applied Fund Solutions we have a passion for our clients and our contribution to their success. We share in our client’s ambitions as we empower them and offer transformative solutions. We take a holistic approach to the operating model with a commitment to constantly evolve with our clients. This value alignment is fundamental in pursuing your vision.
Do your business partners share your values?